As the Los Angeles Times recently put it, gift cards aren’t just for the big boys anymore. Small businesses are starting to reap the benefits as well.
Read more »As the App store continues to grow, and applications fight for attention and exposure, it can be increasingly difficult to discover the best apps that might make your life easier, especially productivity-type applications that business owners might find useful.
Read more »Corporations and large organizations often have their own style guides as well, which helps keep their brand, identity, and message consistent across any number of media
Read more »So, if you’re starting an online business, no doubt someone…somewhere…has mentioned “SSL”. It may have been in a casual, inquisitive manner, or it may have been a more frantic “you got a SSL certificate, right? Oh…you HAVE to get a SSl certificate or all of your customer data will be stolen!”
Read more »If you’re one to follow technology news, as I do, you’d probably notice that “mobile” pretty much dominates the chatter these days. Thanks to the iPhone, of course, first introduced in 2007, we’ve all witnessed an ever-increasing craze for mobile gadgetry, which can be explained by both innovation in smartphone technology and its head-on collision with our other tech obsession: social media—or, more specifically, blogs, Facebook, Twitter, Yelp, and location-based services, such as FourSquare, which all thrive on mobile platforms.
Read more »Earth Day is here. Check out these 22 ways you can you make your office a more green environment not only today, but EVERY day.
Read more »When it comes to SEO, there’s a lot that plays into the equation, but only 5 things that really matter. Pay attention to these and your efforts will pay off.
Read more »If you are engaging in email marketing but not seeing the results that you were hoping for, you probably need to change some aspect of your email. But what could be the problem? This is where Split Testing, aka A/B Testing, can help.
Read more »Building customer loyalty is a core goal for anyone marketing a business. Recruiting brand loyalists can be a grueling pursuit, but one that can pay dividends. We’ve provided a few ways you can take things even further by making your customers your friends.
Read more »We recently spoke with Newtek’s President of Business Lending, Peter Downs, about small businesses and the state of small business lending. This is the conclusion of the two-part interview.
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