Filed under July 8th, 2010
Quality Scores: What is it and how do I improve it?
in marketing by Nicole Schumann
For those of you venturing into Google AdWords territory, you may have noticed that your keywords have a “quality score” attached to them. Quality score is the numerical value that is given to each of the keywords used in your campaign, and is calculated based on several criteria such as 1, 2 and 3.