Filed under June 30th, 2010
Like other style and usage guides, the Yahoo! Style guide includes a comprehensive word list, which you can reference if you’re not sure how a certain word should be used or spelled (for example, Yahoo! suggests that your write the word “email” as a single word, without a hyphen). It also includes articles on how to improve your writing for the web, editing guidance, and even an Ask an Editor page where you can, well, ask an editor a question on style and usage.
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Tags: AP Style Guide, copy, editing, marketing, Web content, writing, Yahoo!
Filed under May 27th, 2010
Once you enter into the world of Internet marketing, there are two words that you will continue to run across over and over again: AdWords and AdSense. Like a lot of people, you might not be completely sure of what they even are, or how they can benefit you. So, to clear the air just a bit, check out three things you should know about each before you make that dive into the Google marketing Space.
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Tags: adsense, adwords, banner ads, Google, marketing, pay per click, search engine, seo, Small Business
Filed under April 13th, 2010
If you are engaging in email marketing but not seeing the results that you were hoping for, you probably need to change some aspect of your email. But what could be the problem? This is where Split Testing, aka A/B Testing, can help.
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Tags: A/B testing, best subject lines, Business, Computer-mediated communication, email, Email Marketing, email marketing tips, MailChimp, marketing, Marketing and Advertising, Small Business
Filed under February 19th, 2010
Where do you get your daily nourishment? What inspires you to continually improve your business? Take a look at these 10 bookmark-worthy spots and help build a comprehensive list fit for any driven small business person.
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Tags: industry news, marketing, Small Business, small business blogs, Social Media, tips, top 10 blogs, trends, tricks
Filed under January 22nd, 2010
Great news for retailers who sell their products online: according to Master Card advisors, even during a recession, online sales were up 15% over last year. The largest increases were in electronics, jewelry, footwear, and men’s apparel.
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Tags: credit card processing, ecommerce, gateway, marketing, Newtek, online store, shopping cart software, SSL