Filed under June 30th, 2010

Yahoo! Now Helps You Write Better

in marketing by Alfred Rose

Like other style and usage guides, the Yahoo! Style guide includes a comprehensive word list, which you can reference if you’re not sure how a certain word should be used or spelled (for example, Yahoo! suggests that your write the word “email” as a single word, without a hyphen). It also includes articles on how to improve your writing for the web, editing guidance, and even an Ask an Editor page where you can, well, ask an editor a question on style and usage.

Filed under May 27th, 2010

AdWords vs. AdSense: 3 Things You Should Know

in marketing by Nicole Schumann

Once you enter into the world of Internet marketing, there are two words that you will continue to run across over and over again: AdWords and AdSense. Like a lot of people, you might not be completely sure of what they even are, or how they can benefit you. So, to clear the air just a bit, check out three things you should know about each before you make that dive into the Google marketing Space.

Filed under April 13th, 2010

Split Test Your Way To Better Results: 3 Key Items to Test

in How To, Small Business, marketing by Nicole Schumann

If you are engaging in email marketing but not seeing the results that you were hoping for, you probably need to change some aspect of your email. But what could be the problem? This is where Split Testing, aka A/B Testing, can help.

Filed under February 19th, 2010

Top 10 Daily Sources of Entrepreneurial Nourishment

in Small Business, Social Media by Libbie Miller

Where do you get your daily nourishment? What inspires you to continually improve your business? Take a look at these 10 bookmark-worthy spots and help build a comprehensive list fit for any driven small business person.

Filed under January 22nd, 2010

E-Commerce Sales Up 15.5% Over Last Year

in Small Business, ecommerce by Brenda Kato

Great news for retailers who sell their products online: according to Master Card advisors, even during a recession, online sales were up 15% over last year. The largest increases were in electronics, jewelry, footwear, and men’s apparel.

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