Filed under July 29th, 2010

How gift cards can help your small business grow

in Small Business by Alfred Rose

As the Los Angeles Times recently put it, gift cards aren’t just for the big boys anymore. Small businesses are starting to reap the benefits as well.

Filed under June 1st, 2010

10 Handy iPhone Apps for Small Business Owners

in Small Business by Alfred Rose

As the App store continues to grow, and applications fight for attention and exposure, it can be increasingly difficult to discover the best apps that might make your life easier, especially productivity-type applications that business owners might find useful.

Filed under May 27th, 2010

AdWords vs. AdSense: 3 Things You Should Know

in marketing by Nicole Schumann

Once you enter into the world of Internet marketing, there are two words that you will continue to run across over and over again: AdWords and AdSense. Like a lot of people, you might not be completely sure of what they even are, or how they can benefit you. So, to clear the air just a bit, check out three things you should know about each before you make that dive into the Google marketing Space.

Filed under May 19th, 2010

Why Your Business Should Have a Style Guide

in Small Business, marketing, web design by Alfred Rose

Corporations and large organizations often have their own style guides as well, which helps keep their brand, identity, and message consistent across any number of media

Filed under April 20th, 2010

Greening the Office: 22 Ways You Can Green the Office on April 22nd

in How To, Small Business by Libbie Miller

Earth Day is here. Check out these 22 ways you can you make your office a more green environment not only today, but EVERY day.

Filed under April 13th, 2010

Split Test Your Way To Better Results: 3 Key Items to Test

in How To, Small Business, marketing by Nicole Schumann

If you are engaging in email marketing but not seeing the results that you were hoping for, you probably need to change some aspect of your email. But what could be the problem? This is where Split Testing, aka A/B Testing, can help.

Filed under April 7th, 2010

Customers as Friends: 4 Ways to Create Brand Loyalists

in How To, Small Business, Social Media by Libbie Miller

Building customer loyalty is a core goal for anyone marketing a business. Recruiting brand loyalists can be a grueling pursuit, but one that can pay dividends. We’ve provided a few ways you can take things even further by making your customers your friends.

Filed under April 6th, 2010

What a Frilled Lizard Can Teach Us About Business (3 Easy Ways to Make your Business Look Bigger & More Credible)

in How To, Small Business, ecommerce by Alfred Rose

For many small business owners, establishing trust and credibility can be a challenge. Here’s three tips that can help your business appear bigger.

Filed under March 11th, 2010

Heading South…SXSW That Is

in SXSW, Small Business, Social Media by Libbie Miller

We’re heading South…South By Southwest that is, the yearly event that techies covet. Take a look at my picks for the top sessions discussing all things small business, and send some questions my way.

Filed under February 24th, 2010

Three Reasons to Consider a Custom Website Design

in Small Business, web design by Libbie Miller

There are many reasons to consider going the custom web design route, especially if you have more complex needs and are willing to invest more resources into the overall process. Take a look at three good reasons to consider custom…

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